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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 24, 2012

Cut The Content Clutter

If Martin Lindstrom says something, I remember it.  Why?  Because I trust him.  In this Fast Company article last month, he explains how that happens.

His theory:  our brains store information by how much we trust the source.  We link information to the emotional relationship we have with the community, the person, the media outlet where we found the information.  Think about it:  this happens all the time in politics.  How many ideas were dismissed because of the news outlet they showed up in?  Or because of the person who had the idea?

Perhaps this is a new standard we should apply to our content marketing efforts.  Key question:  do our ideas show up in high-trust places?  Are there other places our best clients trust even more?  Sounds like the old “throw content on the wall and see what sticks” doesn’t work anymore.  Lindstrom  has other ideas in this article as well.  Click here to learn more.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.