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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 29, 2011

Delusional Dilemmas

With all the brain research out there, I am more fascinated with how mental tricks hold us back.  My thinking here:  the more I learn about these fallacies, the better I can outsmart my brain.  At best, this is a fun mental exercise to improve my life.  At worse, yet another delusion.

My favorite source:  Dave McRaney’s blog.  I love the simplicity of his writing as well as the stories.  He makes me wonder:  how do I fall into that trap?  When’s the last time I did something similar?  A great way to look at your behavior with fresh eyes.

What I’ve learned:  our intelligence does not inoculate us from self-delusion.  We are the biggest obstacle to building the life of our dreams.  And that’s good news because we can choose what we think and how we respond.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.