About Vickie Sullivan
Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.
Written by: Vickie Sullivan | March 29, 2012
Disrupt Your Industry
Alright, I’ll admit it. I do like disrupting the status quo, especially for a good cause. According to this Fast Company article, the best way to revolutionize a marketplace is to change the way it makes money.
We’ve seen this in our industry. Remember when all of the speakers at the convention were paid? Ask yourself: how many do you think get paid now?
How did that happen? It all started when a few folks were willing to substitute their speaker fee for another way to get paid (i.e., book sales).
Yes, the case study is in retail. And…check out the eight ways to make money. Then think: how can you expand the ways you get paid? The more options, the more opportunities. The more opportunities, the more clients. And who knows? You just might up-end an entire industry.