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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 10, 2012

Do short lead times help speakers?

One of the meeting industry’s biggest debates are about short lead times. In the recession, they became standard in a hurry. But now with hotel occupancy rates rising, there’s an argument for the good ol’ days of planning ahead.

Let’s turn this around: if short lead times are here to stay, how does this help speakers? Call me Pollyanna, but I see a silver lining here. If short lead times are the new normal, does that mean re-branded speakers can jump into the market and get bookings faster? You betcha. Are long sales cycles really our friend? I don’t think so.

But I’m not getting too excited. Word on the street is that folks are looking now for 2013 dates. Like anything else, it’s a mixed bag depending on the market. Associations have to plan; Corporate America doesn’t.

What have you found? Are short lead times helping your Summer/Fall calendar?


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.