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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  December 05, 2013

Don’t Make These Infographics

You know how much I love infographics. And yes, there is a dark side. This article is a fun way to point out infographic abuse that is now running rampant. My favorite thing: the examples of good vs. bad ones. The difference is striking.

My take: this is what happens when designers have too much time on their hands. We content developers have the substance to make this tool sing. We have the strategy to focus the data on the most important message. Designers need us. We need them. Let’s partner up.

Moral of the story: the tool is only as good as the people using it. Pay attention to these common mistakes. And use the four rules of good infographics to guide your content marketing efforts.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.