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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 30, 2010

Economic View From Sales Pros

Well, the debate rages on about what the economy will do next.  Want to know what’s really going on?  Talk to the boots on the ground.  The Alexander Group did that last month with a survey of almost 200 corporate sales departments, who manage over 100,000 sales people.  The upshot:  the recovery is still different by industry but mostly good.  Drilling down with these findings:

  • 60.5 percent believe their sector will have positive growth over the next 12 months.
  • 71.7 percent say their companies will grow at a faster rate in the next 12 months.
  • 61.4 percent are meeting or exceeding their 2010 year-to-date sales goals.
  • 49 percent expect to exceed their 2010 sales goals.

Keep in mind this data was gathered only last month.  My take:  there are industries that are doing very well now.  It’s not all gloom and doom.  Keep your platforms broad (so you can be nimble) but focus your marketing effort narrowly.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.