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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 20, 2012

Elevate Your Ideas

Last week, I blogged about the rise of content marketing.  Now, let’s drill down on packaging your content.  I’ve touted infographics for at least a year now; these visuals are flooding the market.  Folks, the train is leaving the station.

According to this Fast Company article, it’s not enough to just throw some cute visuals up for all to admire.  We have to use visuals to interpret the data and create a narrative.  These two things — narrative and interpretation — will separate the good, the bad and the clueless who use infographics.

Remember, this tool is like anything else — as soon as everyone and their brother uses it, the infographic bar will be raised.  My bet:  it’s already happening.

There comes a point that the market demands more than we can do on our own.  We’re at that point.  Maybe that’s why it’s time to get help and elevate our ideas.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.