Resources  >> Engagement is not tied to diversity

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  November 10, 2009

Engagement is not tied to diversity

Yep, this surprised me, too.  According to last month’s survey by attitude research specialists Sirota Survey Intelligence, white and minority employees are just as engaged at work.  This five-year study featured over 800,000 employee responses (that’s a sample pool worth bragging about) and found:

  • Whites in management are 80% favorable on Engagement, while minorities are at 81%;
  • Whites in non-management are 76% favorable on Engagement, while minorities are at 79%.

The dark side was just as interesting.  African-American employees believe there is less fairness in the workplace than all other ethnic minoritis, and black managers perceive less developmental opportunities for advancement.  Check out the press release (with more findings and a cool table of stats) at www.sirota.com.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.