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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 05, 2012

Exhibition Industry Growing

Trade shows are on the rebound according to the latest study by the Center for Exhibition Industry Research (CEIR). The stats: overall growth up 2.7 percent last year, number of exhibitors grew 2.3 percent, and attendees have increased 3.4 percent. Given that real GDP is 1.7 percent, this is good news.

Why do you care? Because this rising tide lifts all boats.  If an association’s trade show is booming, then the budget is better for the overall meeting. That means there’s more money for things like….oh yea, speaker fees.

The key: do buyers think they have to pay speakers after fees have been so low. My bet: yes, for individual speakers in the keynote slots. The general sessions will get a bump, too. But many concurrent sessions will be filled by members, sponsors, and consultants. For more stats, here’s the press release.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.