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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 26, 2017

Experiential Meetings Increase: How Professional Speakers Can Adapt and Win More Gigs

Experiential Meetings Increase: How Professional Speakers Can Adapt and Win More Gigs

We’ve heard about experiential meetings and events for years now. But a recent Meetings & Conventions article, “The Well-Branded Event: Creating a Customized Experience with Maximum Impact,” gives both big picture and practical advice for planners.

Here’s why we care: Experiential meeting design will be huge in 2017, and prospective speakers who play off this trend will have the inside track. Here are two ways to change your conversation:

1. Instead of talking about topic and material, talk about what attendees will do with your insights. How do those insights drive the experience? Play on that.


Listen: The best questions to ask the buyer about their meeting


2. Instead of talking about interactions, talk about how you will take the attendees on a journey. And talk about how that journey plays into their theme. What role will your speech play in the big picture?

This kind of strategic conversation separates the free speakers from the big fee folks. Master this, and you will show the value behind your fee.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.