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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 29, 2017

Fame vs. Influence

Fame vs. Influence

I had an interesting conversation the other day with a very popular voice in her field. She said something, though, that raised my eyebrow: “I don’t want to be famous.”

She’s a smart woman. Fame without influence creates the B2B version of the Kardashians. (Not throwing shade here. I never argue with success.) You get attention; you don’t get respect.

What thought leaders get from market strategy is not the spotlight—any good publicist can get that for you. You get influence—that currency that buyers only give to those they respect and trust. Big difference.


Listen: Vickie discusses the two big differences between fame and influence


Combine strategic branding with the spotlight, and you get opportunities that come to you. You’ll get buyers who are willing to invest—who will find the money to work with you and won’t lump you into the low-cost options. Big difference.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.