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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 20, 2011

Finding Breakthrough Opportunities

The biggest tragedy in this recovery is that the opportunities we have grown to depend on are not coming back.  Paid speaking engagements are now free or cut to 25 cents on the dollar.  Many coaching assignments are handled in-house.  And don’t talk to contract trainers about their fees.

So how do we find what’s next?  This article in strategy-business last month has some good ideas.  What we have to do:  ignore evidence that confirms our assumptions.  Yep, easier said than done.  How to do it:  look for incongruities.  My favorite is #4:  what is annoying shouldn’t be.

Sadly, the days are over when we can go back to the same places to offer our services.  Now is the time to take what we have and make something new.  Test your assumptions, reconnect the dots and see what happens.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.