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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 03, 2013

Free and Easy Infographics

No more excuses for not having infographics, thanks to this kind offer by one of my favorite companies, HubSpot.

They are giving away customizable templates in PowerPoint.  This is a great first step for those of us who cannot design their way out of a paper bag (guilty as charged).

After downloading your favorite template, your next best step is scope.  Keep your infographic narrow and deep.  Put yourself in your clients’ shoes and think, “What question are they grappling with now?”  The more specific, on-the-ground topics are the most popular.  Another idea:  decision trees, those handy tools that solve sticky situations.

Remember:  this is the way we demonstrate our brilliance, not describe it.  Apply what you know; don’t display your entire manifesto here.

Click here to get your templates (registration required).  And in case you were wondering, I have no financial interest in HubSpot.  I’m just a fan.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.