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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 21, 2011

Free Legal Advice

Yes, it’s true.  You can get free legal advice from LawPivot, where attorneys (not newbies but seasoned pros) offer their advice for free.  How can this happen in a world of the six-minute billable?  Three words:  access to prospects.  This recent Fast Company article spells it all out.

The process is simple:  post a question and get a pretty detailed answer back.  For free.  What do the attorneys get:  folks who need help.  Antidotal information shows promising results, so I suspect more attorneys will play.  This is a great option for small businesses who can’t afford in-house counsel.

The moral of the story:  access to qualified leads is everything.  Think this business model won’t work for experts such as coaches and consultants?  Just watch…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.