Resources  >> From basketball star to business visionary

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 02, 2010

From basketball star to business visionary

After last week’s call on Big Dawg bios, I’m still getting questions about how to tell your story.  Here’s a great example of how to use your expertise in one area as a springboard to a completely different place.  Here’s how Fast Company reframed Phoenix Suns’ Steve Nash in last month’s issue:

“To watch Steve Nash is to observe someone uncannily at ease with change.  Rapid change.  (Enter basketball achievements here.)  No one better embodies the metabolism of our times, when industries, technologies, and careers are in constant flux.  (Enter more basketball stuff here.)  Nash demonstrates how to navigate uncertainty — with flexibility, collaboration, and inventiveness.  He has developed a gift for finding order in chaos.”

See how they did that?  They reframed his success on the basketball court and related it back to what we are all facing.  They took this basketball star and branded him as a change agent.  Click here to see the entire article.

BTW, it’s not too late to sign up for Extreme Mini Makeovers.  We recorded last week’s call so you can get the MP3.  Next session later this month will be on everybody’s favorite:  those dang elevator speeches and other tricks for high-end networking.  Click to hear my latest rant on creating your best bio and to sign up.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.