Written by: Vickie Sullivan | May 20, 2014
Game On
For years, I’ve talked about how thought leaders should use games to increase the value of their expertise (and revenue). According to this recent Aberdeen Group study, the B2B sales sector is seeing major results. (Free registration required.)
What caught my eye:
- In late 2012, only 4 percent of respondents used gamification. Now the rate has jumped to a huge 28% as of this January. This is a clue that the train is leaving the station.
- One reason for the rise in popularity: 31% more first-year sales reps reached quota when games supported their growth.
- Games are influencing not only more sales in specific lines but also collaboration and communication among teams and adoption of training content.
Bottom line: gamification is now tied to strong results. The tactic is moving past the early adopters to the market leaders. Thought leaders in this space need to partner up now. And a heads up for the rest of us: you better believe that gaming is coming to our space soon.
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