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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 27, 2011

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Do you post content on social media and then…hear crickets chirping in the background?  Here’s an interesting study on Facebook pages from Facebook and journalists with findings about what gets commented on and what doesn’t.  My favorite findings:

  • Posts with questions generate 70% more comments than the average post.  Other top producers:  clever language (120% increase) and asking for input (also a 120% increase).  My thinking:  these ideas are simple and can be implemented now.  Major bang for our social media buck.
  • Passionate debates and touching emotional stories generate two to three times the increase in feedback.  My vote:  the former is easier to implement than the latter for B2B experts.  B2C experts do need more emotional posts.
  • Checking in happens around the workday:  morning, noon, after work, and late at night.  My observation:  those in the entrepreneurial space will find traffic on the weekends, too.

Many thanks to Dale Collie, who graciously shared this study via SpeakerNet News.

Analytical study on Facebook page from journalists


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.