Resources  >> Get out of the box

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 17, 2009

Get out of the box

Another great call on Tuesday on advocates. My favorite point: your relationships with advocates are driven by the first experience you’ve had with them. If they hired you to speak, then they see you as a speaker. If you coached them, then all you are is a coach. That perception sets up an either/or construct that gets in the way of brainstorming new opportunities. A typical response: they’re not hiring consultants right now, so when you leave a voice mail message, there’s no need to return the call. After all, times are tight and everyone’s out marketing.

They know you’re talented. Many advocates just limit how to use your talents based on what they’ve done with you before. You have to tread lightly here or you’ll give off the air of desperation. I shared some ways to get out of the box from a position of power. Here’s the link if you want the mp3 file for only $59.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.