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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  July 17, 2012

Get Your Online Content Out There

Good news:  creating and distributing online content just got easier.  Check out this new toy by virtual events provider ON24.  According to company press release in Successful Meetings magazine, we can create live, on-demand webcasts “in just a few minutes”.  My favorite part:  the tools you can measure ROI.

Do I know this company?  Nope.  Here’s my point:  there’s no excuse for not generating your content beyond the white paper.  And if your ideal client is younger than you, might be an option to consider.

I doubt that ON24 is the only company doing this.  Watch for more platforms to spring up, making it easier for us to distribute our content to all channels.  Here’s the press release as a starting point to check out.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.