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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  June 21, 2011

Get Your Share

I believe our best learning happens outside our environment.  That’s why I’m fascinated by this study about the retail industry.  Hit hard by the economy and buyers looking for bargains (sound familiar?) retailers are our canaries in the mine shafts.

If anyone has reason to be worried, it would be the retailers.  But they are not.  Instead of consumer confidence (last year’s problem), their concern has shifted to consumer trends.  They are now worried about what their customers are buying and how to get and keep more customers.

And so should we.  Too many of us are still playing defense.  We’re so worried about losing that we’re not focused on what our buyers are buying and why.  Now is the time to invest in acquiring more clients.  In making sure our message is compelling enough to rise about the noise.  Let’s go on the offensive.  Let’s get our share.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.