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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 18, 2010

Go Beyond Your Story!

I’ve got bad news for a lot folks out there.  This is something people you just met don’t want to tell you to your face.  But it needs to be said.  Unless you’re famous, the marketplace doesn’t really care about your story.  Yes, they will express empathy for about 30 seconds.  But that’s not enough to buy your book or invite you to speak.

And here’s the ugly truth about why:  there’s nothing in it for them.  They can’t help you — whatever you overcame already happened.  Sure, they can celebrate the happy ending, but that’s about you, not them.  And the surprising reason we tell our long story:  because too many of us think that’s the only thing that differentiates us.  Wow.  That’s sad.

Instead, I have three ways to use your story as a springboard to introduce something more intriguing.  And I’m drilling down on those strategies for the next call of the Extreme Mini Makeover series next Tuesday.  Click here to register for the series.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.