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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 02, 2009

Going Hollywood

Do speakers need a book and demo videos to get booked? Not necessary. An example: tubo-charge client Linda Finkle made a short (less than five minutes) movie Screw the Elephant in the Room. Hiring Steven Spielberg was not necessary — just compelling photos with cool music and killer captions. Linda packaged her message succinctly. She called the game, reframed a common challenge and created a rallying cry.

Result: major health insurer saw it on YouTube and invited her to speak. At her full fee — no questions asked. Then booked her again for the next day.

This is not a fluke. When you combine a killer message with a new format, buyers will find you. Check out the movie here.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.