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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 05, 2009

Good news for mass market experts

Last month, I talked about good news for business experts. Now let’s turn to experts for broad appeal topics such as love, health, and money. Watch for more opportunities for these folks who are willing to change their business models. Why? We consumers are moving away from cool stuff that makes us look good. And thanks to the Internet, anyone can get free information. What’s hot now and in the next few years: cool experiences that make us feel good. That means wellness retreats, food and wine junkets, photography tours, and fantasy camps such as baseball and rock and roll. Experts who are willing to move from disseminating information to creating an experience will find that 2009 wasn’t so bad after all.

There are times when the market demands that we pick a new game to play. That time is now, which is why we need to step back and re-examine how we play in the market. I’m going to cuss and discuss when to make the move next Tuesday on the Here’s the Deal call on business models. Click here if you want to join the fun.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.