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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 03, 2012

Got Predictions?

Whew! The holidays were a blast and it’s time to get back to work. Predictions for this year are still coming in fast and furious. Here are a few of mine:

  • The new “A” list speakers:  traditional “I’ve been on the circuit for years” speakers are in for a wake-up call.  Speakers with less experience are getting the big fees.  Who are they?  CEOs of cool companies.  Public speaking is now the favorite way to get your ideas out there.  As more CEOs write books, speaking is sure to follow.  Their experience changing the world trumps delivery style.  It’s gonna be a bumpy ride for many speakers.
  • Those with the most followers win:  want to be famous?  Start on social media and rack up those followers.  It used to popular authors who got the attention.  Look for popular bloggers with big followings to be courted by publishers and media.  And, yes, they’ll get on the speaking circuit, too.
  • Meetings are not going away.  Some say that virtual communities will replace conventions and conferences.  Not so fast.  As long as business is being conducted face-to-face, meetings are here for a while.  My prediction:  the movers and shakers will show up.  The less interested or low-price folks will stay in the bleachers.  Remember, meetings are not just about the information.  Folks go to meet people.

That’s what I see out there.  What are your predictions?


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.