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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 21, 2014

Great Alternatives To White Papers

Yes, the content marketing wars have raised the bar.  Even conservative markets have upped their game from the boring white papers by including bold graphics and concise copy.

Here are two ideas to communicate your brilliance without being boring:

  1. Bryan Caplovitz at SpeakerMatch produced two videos to get his message out there.  What he does differently:  uses funny re-enactments to show instead of tell.  This inside-joke comedy shows he understands the plight of the speakers who want more presentations.  Only two minutes to get a critical message across.  A great blend of comedy and education.  Check them out here and here.
  2. The bar is also raised on email marketing.  Marketo is on the case with this “email lookbook” on ideas and trends.  Clean design and great organization by tactic.  Favorite thing:  specific examples with color commentary on why that particular email works.  Yes, a lot of these emails are B2C, but we can still use the ideas.  Click here to see for yourself.

 

The bottom line:  show vs sell.  It’s no longer enough to share good ideas.  They have to be experienced now.

And one more thing:  these ideas won’t break the bank.  We can look just as good as the big marketing agencies out there.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.