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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  June 14, 2011

Great Venues For Speakers

Want more speaking engagements?  Go where the meetings are, and that’s the financial and insurance meetings.  They hit the skids during the recession, but are back in play according to some on-the-ground investigations by Meetings and Conventions Magazine.

Best news for us is two-fold:

  • First, the focus on educational content.  Industry experts report increased “hard” meeting times.  But that’s not for general motivational topics.  Experts outside of the industry — such as those in academia — are being invited.  So don’t assume that your business expertise will get you in.
  • Second, the execs are getting involved in choosing venues (and my interpretation:  speakers as well).  The key question these people will ask you is not about your topic or story.  It’s “what are the outcomes?”.  And your answer better be good.

Here’s the link for more details.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.