Resources  >> Have You Been Tweckled?

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 25, 2010

Have You Been Tweckled?

Talk about bad news traveling fast.  Mess up a speech, and deal with an avalanche of disparaging tweets in real time.  It now has a name:  tweckled.  I knew there was a dark side to those dang tweets…  Whatever happened to going up to a speaker and talking to them face-to-face?

Want to avert that disaster?  First, use Twitter to announce your acceptance so you can do some research and get feedback from attendees.  Second, check out Jeff Hurt’s blog “midcourse correction.”  Very passionate about how associations, their conferences — and their speakers — can stay relevant and focused on the attendees.  What I like best:  his views are research-based.  Very generous with his information.  A great insightful resource we experts can use to stay ahead of the curve.  He even has a free ebook on how social media will impact meetings this year.  Here’s the link.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.