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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 22, 2009

Hidden opportunities in economic rubble

Should the banking industry be avoided like the plague? Maybe, maybe not. Marketing and customer care experts are going to have a field day, if the findings from IBM’s “The Paradox of Banking 1015” come to pass. This report outlines top growth areas that will get the attention (and budgets) for growth. The winners are: new products and services, new markets and “customer intimacy.”

Remember, this is not an industry up for experimentation. But if you have a good track record with their peers, you’ll get a fair hearing. The key: find the buyers who care about these issues now. They are the visionary ones, who can see past the chaos and are in predatory mode. They are under the radar, so let them come to you. In this case, articles in prestigious journals (coupled with an aggressive distribution strategy) will be very effective….


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.