Resources  >> Hidden Speaking Opportunities in the Insurance Market

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 05, 2009

Hidden Speaking Opportunities in the Insurance Market

Yes, insurance conferences and incentive trips are under the microscope. Are they being canceled outright? Some are and some are just getting smaller and closer to headquarters. Pure entertainment is out. Motivational speakers are in. But here is the big change: the high-priced, rah-rah message is obsolete. These buyers are focused on serious content without the celebrity fees. Experts who have compelling, relevant content still have cool opportunities in this segment. Experts who reside close to headquarters will also fare well. Don’t throw the baby out with the bathwater.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.