Resources  >> How a Brand Evolves

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 02, 2016

How a Brand Evolves

How a Brand Evolves

Hubby and I have been a fan of Dilbert cartoons for years. So, I paid close attention to this article about Scott Adams’ views on the election. What I really discovered: how he has evolved his brand.

Look past the politics and his insights in this fascinating Washington Post article. Two things we can borrow from it:

• He went from me to them. When he changed his cartoons from the stuff he liked to what other’s like, he tapped into an emotional hot button. Acknowledging the suffering of some that was invisible to the rest of us, Adams skyrocketed his popularity and launched a movement. Ask yourself: What invisible emotion can you acknowledge?


Related: Don’t Make this Mistake with Your Brand Strategy


• He expanded his interpretation. By venturing into the science of persuasion, he added a big tool to the toolbox. He took advantage of what he learned and went deeper in his analysis. This not only gave his fans more to consume, but it also changed the way he’s perceived. No longer just a cartoonist, now he’s a “trained persuader.”

When you have a spare moment ask yourself: In what ways am I writing for myself? What invisible emotion can I acknowledge on a consistent basis? And what other ways can I use my best tools? The answer to those questions can increase your popularity, too.


Other Resources You May Like:

 

Filed Under: Branding

Tagged With: ,


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.