Resources  >> How associations will own their communities

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  November 17, 2009

How associations will own their communities

Interesting study out last month on how associations use social networking.  Omnipress surveyed 325 associations and learned this blinding flash of the obvious:  the top objectives are to increase buzz and attendance for their meetings.  What I found the most interesting:  35% of associations have custom-built social network systems.  When you own the structure of social interactions, you own the community.

Prediction:  larger associations will move in this direction and recruit smaller, related groups to spread out the cost.  And they are going to need a steady stream of content to keep folks engaged in a more enclosed setting.  Great starting place for anyone who wants to be famous in an industry.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.