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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 28, 2013

How Big Ideas Are Born

We all hear about great ideas after they catch fire.  What I love to learn:  the back story, the beginning before anyone knew what they were creating.  This Fast Company article outlines ten events that launched the game changers we all enjoy today.

What I noticed:  no one had any idea how big their idea was in the beginning.  My favorite examples:  how Wendy Kopp wrote Ross Perot and wouldn’t take no for an answer.  How Geoff Hayes fought for the simplicity of his idea that would put vodka on the A list.  How Howard Schultz didn’t use the financial crisis to cut Starbuck’s employee benefits and became the role model for the enlightened company.

We can learn a lot from these stories.  My learning:  the start of a big idea comes from focusing on something bigger than the situation at hand.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.