Resources  >> How Experts Help Associations in 2010

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 22, 2010

How Experts Help Associations in 2010

Fabulous study just came out last month about the association market.  It compares the views of almost 1,000 associations from Spring 2009 to now.  The good news:  the expected mass exodus from face-to-face meetings to virtual events didn’t happen as expected.  Almost 61% predicted last year that revenue here would increase.  The reality:  only 33% reported this outcome.  And the economic climate didn’t impact sponsorship or fundraising as much as feared.

The best (and hidden) opportunity for experts showed up in this stat:  62% think overall revenue will stay the same or increase within 12 months.  Only 48% think membership will meet the same fate.  Translation:  associations plan to shift more revenue generation into upselling the industry and their members instead of ramping up growth from new members.  And that’s where our products, research, etc. can help.  This is one of the best ways to interact with communities that need your expertise.  Theme for 2010:  partnership.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.