Resources  >> How Mass Market Experts Can Get Corporate Revenue

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 20, 2010

How Mass Market Experts Can Get Corporate Revenue

One of the biggest tasks for experts on “mass market” areas such as health, life balance, etc.:  finding one buyer who will purchase many units.  To the rescue:  Corporate America.  Example:  wellness programs are more open to healthcare coaching as a way to increase participation.  (The more people participate, the more savings on costs.)  This interest is great for both experts with an army of subcontractors and for the tech-savvy with Internet-based solutions.

Key question:  how can your expertise fit into this scenario?  Worth taking time from your busy day to figure that out?  And that’s exactly what the market assessment can help with.  Here’s the link.  Contact Vicky Likens at vlikens@sullivanspeaker.com if you want to explore further.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.