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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 04, 2011

How the Money People Feel About the Economy

Let’s kick off the New Year with a confession.  I am indeed addicted to research made visual.  The interactive charts can make time just disappear.  My biased prediction for 2011:  this is how research will go viral now and in the future.  Think about it.  Why read when you can just look at the findings and get the picture?  (Pun intended.)

Exhibit A:  a big-picture view of how 530 CFO’s see the economy.  The charts line up the results from pessimistic to optimistic.  These people with the purse strings represent companies who have $50M to $1B annual revenues.  Their view from the front lines gives a very clear picture of how mid-sized companies are reacting to the recession.

Their reaction:  the battered industries aren’t looking for miracles anytime soon.  The lucky ones look towards the recovery with measured hope.  Their view supports the macro economist predictions of a slow recovery.

See for yourself by clicking here.  And get ready to lose track of time.

Want the story behind the graphic?  Here’s the inside scoop from Fast Company.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.