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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 15, 2011

How the Recession Changed Us

Lots of talk about the Great Recession and its lasting impact.  Here’s a chart from The Atlantic (yes, another visual from my collection) that reveals some lesser known but still major shifts in our culture as a response to the economic meltdown.  Most interesting findings:

  • Out of 50 states, 48 have budget shortfalls;
  • In hard-hit Nevada, food-stamp recipients grew by 63%;
  • For all the preaching about saving money, it took unemployment and foreclosure to double the saving rate.

What I noticed:  look how fast we can change when we have to.  Why am I showing you this?  Because I’m talking to too many people who waited too long to change.  Case in point:  one internationally-known speaker waited over a year before asking for help.  Result:  after spending his savings on personal expenses, he no longer had the resources needed to jumpstart his business.  And because so much time had passed, he was now desperate to get revenue in.  He had little money and therefore little time to make the turnaround.

The longer you tread water, the more energy it takes to stay afloat.  Sooner or later, you’ll get tired.  By then, you won’t have the energy to save yourself from drowning.  Too many of us change only when we don’t have a choice.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.