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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 04, 2014

How Thought Leaders Can Up Their Game

A former journalism graduate, I’m always fascinated by how quickly media coverage evolves. ┬áIt’s not a surprise that this new effort from MIT’s media lab caught my eye.

The upshot: they are combining news coverage of world events with contextual information about the region and the players involved.

Let’s drill down on this innovation for a moment. Here’s how thought leaders can adapt this idea:

  • Serve people where they are. MIT acknowledges — and doesn’t judge — the reader’s ignorance of geography and other cultures. That frees up mental real estate to educate and serve.
  • Be the explainer. It’s far more fun for thought leaders to reframe the issue and pile on the insights. And…there’s a lot of value in explaining. There’s value in providing in-depth information that promotes better understanding. Thought leaders who explain the nuances of the players are more valuable.

 

Check out this Fast Company article and ask yourself: how can I provide more context that will help my community understand their environment better?

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.