Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> How Thought Leaders Can Up Their Game

Written by: Vickie Sullivan  |  September 04, 2014

How Thought Leaders Can Up Their Game

A former journalism graduate, I’m always fascinated by how quickly media coverage evolves.  It’s not a surprise that this new effort from MIT’s media lab caught my eye.

The upshot: they are combining news coverage of world events with contextual information about the region and the players involved.

Let’s drill down on this innovation for a moment. Here’s how thought leaders can adapt this idea:

  • Serve people where they are. MIT acknowledges — and doesn’t judge — the reader’s ignorance of geography and other cultures. That frees up mental real estate to educate and serve.
  • Be the explainer. It’s far more fun for thought leaders to reframe the issue and pile on the insights. And…there’s a lot of value in explaining. There’s value in providing in-depth information that promotes better understanding. Thought leaders who explain the nuances of the players are more valuable.

 

Check out this Fast Company article and ask yourself: how can I provide more context that will help my community understand their environment better?

 

Other Resources You Might Like:


Share via
Copy link