Resources  >> How Thought Leaders Use Books to Justify Big Fees

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 30, 2014

How Thought Leaders Use Books to Justify Big Fees

We all have bad days sometimes.  I was in the middle of gutting one out when the phone rang.  I thought, “What is it this time?”  My mood brightened when it was Kirk Dando on the other end of the line with good news.

Kirk and I worked together twice.  Once on messaging his brilliance and second for refining his book.  He was calling about the book launch.  The bottom line:  within four days of the launch, Predictive Leadership made the best-seller list at CEO Reads (this is good because Kirk works with top execs).  Within 45 days of launch, he got his first speech — at $15,000.

The moral of the story is two-fold:  1) yes, there are still high-fee speaking opportunities for authors.  The free “speaking for exposure” adventure isn’t the only route; and, 2) the ROI for the investment you make in positioning the book is in how fast you get results in the launch phase.

Click here to hear Kirk’s story about our work.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.