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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 12, 2017

How to Appear Like a Real-World Expert

thought leadership

Those who know me well tolerate my love for practical tools. That love is why HubSpot’s infographic about video length caught my eye.

Let’s move past the advice. Here’s what we can take from this useful post:

• A simple set up. The author didn’t waste time on a lengthy foundation. For handy posts like this, a simple acknowledgement of the obvious works. (“Yep, videos are popular. Now, let’s make them more useful.”)

• Explanations behind the recommendations. The context behind the recommendation positions HubSpot much better than the recommendations themselves. Their explanation makes them appear as real-world experts who have the battle scars to prove it.


Listen: 2 Ways to Explain Your Recommendations


The big takeaway here: Use your insights as a springboard to show your insider status. Sometimes the explanation behind the recommendations can brand you better. Let’s try that.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.