Resources  >> How to Brag Without Looking Like an Idiot

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 15, 2016

How to Brag Without Looking Like an Idiot

How to Brag on Social Media Without Looking Like an Idiot

What I love so much about social media: You see thought leader branding in action. I’m fascinated by how we promote ourselves. Some tactics work, and some have a silent backlash no one talks about.

Until now.

One tactic that falls into the latter category: a photo of yourself doing something cool while saying how fortunate/grateful you are. Sorry, people see right through that. You’re bragging, and you know it.

As an insider, I take those posts with a grain of salt. If I see too many of them, I ignore the person entirely. Why? They are not adding to the conversation—they are just fishing for kudos.


Related: Big Changes for Social Media Ahead


To slide in under the wire—and brag without looking like a fool—make your cool accomplishment a learning tool. Quickly and simply share the news, then use this two-step process:

  1. Share your biggest “aha!” with a cool (and nuanced) insight
  2. Share what others can do to implement what you just learned

It’s OK to toot your own horn. Just do it strategically by giving us the insider’s perspective, too. That’s how to share good news and be of service at the same time.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.