Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> How to Get Instant Buy-in from Clients

Written by: Vickie Sullivan  |  August 18, 2016

How to Get Instant Buy-in from Clients

How to Get Instant Buy-in from Clients

Red alert: Personal story ahead.

I got tired of working in the dark after sunset, so I finally broke down and installed a new lighting system for the office.

Keep in mind that construction projects are not my favorite adventure. My approach was a combination of micro managing with frequent trips to the dark side. Fun times ahead.

The reader’s digest version: I hired AZ Quality Remodeling based on my experience with the contractor in chief, Michael Coontz. I had a picture in my head of what I wanted and directed him accordingly. With the diplomacy usually reserved for the State Department, he gently corrected me—every step of the way.


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Within one minute, I was happy to change course. How he did it: by describing the impact of my choice. He explained what would happen if we put the lights where I wanted them—using tone and verbiage that didn’t make me out to be wrong. Instead of a power struggle, we were two smart people collaborating for a common goal.

Because he proved himself with in-depth knowledge, I trusted his recommendations. By the end of the project, I rubber-stamped every idea he had.

Everyone has a picture in his or her head. It is rarely accurate. An expert will attack that picture head on (and lose). A masterful thought leader will focus beyond the details and implement the vision. Kudos to Michael Coontz for not making me feel like an idiot.


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Comments:

  • Author : NatalieManor

    Published: 2016-08-23 07:53:18

    Good article and the timing perfect for me. I was about to blast a client for frequent lateness even when being flexible to fit her busy schedule. Made me grow up a bit and find a better way of discussing. From frustration to rapport. Good to be reminded of even when we think we are "experts" at the method.

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