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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 14, 2015

How To Make Your Ideas Stand Out

Too many thought leaders distribute content that educates. That doesn’t cut it anymore in this noisy marketplace. What works now: benchmarks that diagnose.

Enter Exhibit A: this Fast Company article on finding good leaders. Tom Rath first sets himself apart by changing the benchmark. He points out conventional wisdom (selecting leaders based on competency) and points out the fallacy. He then introduces a common-sense but not practiced idea: selection based leadership potentials.

Yes, this type of reframing the issue is nothing new. And…you have to do that in order to make the next set of recommendations: a list of what to look for.

Also notice that the list is not just personality traits but roles. These labels allow the reader to find themselves and others. And that self-diagnosis is the difference between content that educates and content that is useful. The former brands us as nice to have; the latter brands us as gotta have.

Proceed accordingly.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.