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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 13, 2015

How to Steal the Show

One of the best things about my work is meeting cool people. Michael Port is one of my favorites: brilliant and nice to boot. So I have to give a shout-out about his upcoming book, Steal the Show.

Strategically, Michael does so much right. Let’s drill down on two things he’s doing and see how we can take a page from this playbook:

  1. Notice that he didn’t focus on speaking. His book — presentation skills — applies very widely to a variety of situations. Not only does he broaden the appeal, but also redefines what performance really is. He redefined what “stealing the show” means in real life. Ask yourself: what do I redefine?
  2. For this week only, he’s giving away a digital version if you buy the book via Amazon. Two ways folks win here: by instant gratification and with 50% off. Simple and generous. Perhaps book promotion (or any promotion, for that matter) doesn’t have to be complex. Here’s the link.

Too many of us thought leaders get known in the “practical skills” category, which is commoditized with fees heading quickly towards free. This book is a great example of how to blend the practical and the strategic. Check out this offer and get the book. It’s a worthy investment. (And no, I’m not getting any financial benefit here. I’m just a fan.)

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.