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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 13, 2011

Implement Your Speaking Plan

I get a lot of questions about how to implement the game plans I create.  What’s the next best step to implement your speaking plan when you already have too much to do?  My favorite resource:  virtual assistants.  You can hire these folks for as few or as many hours as you want.  Yet you call the shots on what they do (and don’t do) for you.  I love the blend of flexibility and control.

The problem:  working (and marketing) speakers is very different than helping out with the consulting or coaching part of the business.  Many VAs say they work with speakers but have only learned from limited experience.  How can you get your favorite VA up to speed on the speaking end without training them yourself?

I joined forces with Jan King (the brains behind www.AuthorsAssistantTraining.com) to help experts get better help for the speaking part of their business.  You can use this program not only for the administration end but also for the marketing function.  Don’t have a VA yet?  Then check out those who have been certified (and yes, they have to pass a real test to get the certification).

Now is not the time to reinvent the training wheel.  Cut your implementation curve with this program for VAs who want to work with speakers.  Click here for more information.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.