Resources  >> Insights vs. Stories

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 15, 2010

Insights vs. Stories

What drives buyers (and me) crazy:  when we ask a question and get a story.  Folks, this is a test to see how clear you are and if you have anything worthwhile to tell the marketplace.  Stories that start without insights send a message:  I got nothin’ but platitudes, so I hope to blind you with my stellar storytelling skills.

The time to launch into your favorite client success story (or your life story) is AFTER you’ve answered a compelling point.  Media will hear the soundbite first, then they can hear the story because it illustrates the point.  Look for my proprietary formula on compelling soundbites on next Tuesday’s Extreme Mini Makeover call.  I’ve spent years refining this formula and it’s worked for thousands of experts.  To register for the series, click here.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.