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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 20, 2012

Interactive Speeches 2.0

Yes, we’ve heard the “interactive session” buzzword in the convention space for years.  Exactly what is an “interactive presentation”?  This article from ASAE (American Society of Association Executives) provides three solid examples.

What do these ideas have in common?  They change the source of the information shared from the presenter to the audience.  They change the format from implementing ideas to sharing new ideas with each other.  This is interaction 2.0, more than small group discussions where the speaker/facilitator still rules the room.

Prediction: these formats change the guts of the meeting but not the need for thought leaders.  What the meetings are selling now:  access and intimacy, not broad networking and education.  Content will still be king — it’s just given in the form of conversation vs. PowerPoint slides.  Be aware:  these formats could be an excuse to use prominent experts without paying the big fees.  The antidote:  sponsorship

Many thanks to Lori Silverman for passing along this article.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.