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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  July 15, 2010

IRS and Sponsorships

Just as the dust settles with health care reform and pharma regs, the IRS comes in with a heads up to associations:  your sponsorship dollars may be taxable as unrelated business income.  OK, the tax people didn’t say that directly but look at what they are doing at colleges and universities:  looking into corporate sponsorship relationships.  The IRS is also expanding the use of questionnaires to check out income sources of all non-profits.  Industry insiders are alarmed enough about these developments to warn associations now that they could be next.

Folks, this could be a big deal.  More associations are using sponsors to pay their speakers.  What happens to that money if it comes with a huge hassle factor?

Prediction:  associations will adjust how much they promote sponsors’ products and services.  We’re fine for now, but be ready to change your speech to allay their fears.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.