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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 16, 2010

Is Edgy Passe?

One well-known consultant has got the reputation for taking truth-telling to a whole new level.  The problem:  the market has turned against his abrasive style.  He was last seen hanging out in the woods somewhere.

What’s going on?  We’re now in the Age of Respect.  It’s no longer fun to get verbally beat up by those who think they know better than us.  Buyers see right through this, correctly labeling this style as “big me, little you” syndrome.

Here’s a clue:  if you have to say “I’m saying this out of love,” we all know that you are not.

What’s hot now:  passion with a purpose.  You can be forthright; you just can’t be insulting about it.  And yes, I have more to say on the subject.  Click here for my latest video.

I’ll cover other market dynamics that impact our signature style this Tuesday at the next Extreme Mini Makeover call.  Click here to join me.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.