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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  December 15, 2010

Just Show Up

Attending the 1st annual TEDWomen Conference was a game-changer for me.  Over 80% of the attendees were new to TED, so everyone was open to meeting new people.  Had the best conversations in a long time.  Here’s what I learned from the 70 speakers and the hallway conversations:

  • When Polynesian sailors see a huge storm coming up, they loosen the lashes on the wooden boards of the ship so the water can come through the boat without destroying it.  Good strategy for any changing environment.
  • Make your requests for help small and specific.  A change agent in Ghana wants U.S. leaders to mentor her women’s cooperative.  She asked for one Skype call her quarter.  I said “sold”.
  • Regarding the global meltdown:  we need to resist the urge to rebuild what caused the problem in the first place.

And finally:  nothing — social media conversations, YouTube videos, nothing — takes the place of meeting folks face-to-face.  Pay the extra money and show up.  The people you meet is worth it.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.