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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 22, 2013

Keep Moving

Being a market strategist means any bit of information about the brain in marketing mode will be exciting to me.  This Fast Company article on “action-oriented” marketing got my attention quick.

The twist in thinking here:  conventional wisdom says attitude precedes behavior.  Social pscyhologists now disagree, saying behavior comes first, then we make up stories to falsely claim that we made a conscious decision.

Think of the implications here.  The value proposition — what we thought leaders held so dear — might not be so powerful after all.  Maybe it’s the activity — the experience — that creates the stories, not the other way around.  This makes the interactive trends, like gaming, a huge priority.

I’m paying attention to Douglas Van Praet.  He has great material.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.